Fashion Group Albania, a company of BALFIN Group, donated to the Municipality of Tirana clothes worth about 30,000 euros to be distributed to the mothers and children of some of the neediest families. In addition to clothing, 15 baskets and strollers were donated to newborns and children up to 3 years old.
The distribution of the materials in question took place in the social center "Gonxhe Bojaxhi" of the municipality of Tirana, which will cover the needs of 4 of the administrative units of the capital.
The Deputy Mayor, Anisa Ruseti, attended the event arranged on this occasion, praising the donation from Fashion Group Albania, and the continuous support shown by the Balfin Group for the communities in need in Tirana. "We thank you very much as a group, because clothing, in addition to being necessary, also shows human dignity. And the beneficiaries in this case is not that they always have the opportunity to buy new clothes, so we appreciate it immensely "- she said.
Ornela Kastrioti, communication and marketing manager at FGA, stated: “In our daily work we are guided by the principle that people are above everything. That is why we are always close to the communities of people in need. As part of the Balfin Group, we also have social responsibility activities as part of our strategy."
The distribution of items for babies became door-to-door due to the pandemic and the activity was organized respecting all the rules of social distancing.
This was the second donation of a considerable value that Fashion Group Albania has made during 2020, despite the fact that the pandemic has made this year more difficult for businesses in general, in Albania, but not only. In January 2020, Fashion Group Albania, in cooperation with Fundjavë Ndryshe donated 10,000 euros to those affected by the earthquake of November 26, 2019.
Meanwhile, since September of this year, this company, in cooperation with AlbChrome, was close to the miners' children in Bulqiza, on the occasion of the beginning of the new school year, equipping them with new clothes on the eve of winter.
Fashion Group Albania manages international clothing and accessories brands such as Mango, Cortefiel, Prenatal, Okaidi, Springfield, Geox, Women ’Secret, Parfois and Carpisa. This makes it the largest group for the clothing trade in Albania.