Global Entrepreneurship Week in Albania brought together innovators, entrepreneurs, and educators to explore the future of business and innovation. BALFIN Group played an active role, demonstrating how leadership, education, and practical experience can come together to support growth and opportunity.

During the opening session, Edlira Muka, CEO of BALFIN Group, highlighted the responsibility of Albanian companies to lead through innovation, digitalization, and strong partnerships. She emphasized that these priorities are essential not only for Albania’s economic development but also for addressing challenges in the countries where BALFIN operates. Edlira also underlined the Group’s commitment to supporting startups and young entrepreneurs through university-based innovation centers and programs that help turn ideas into viable businesses.

Tirana Business University (TBU) contributed by showing how academia can play an active role in shaping the entrepreneurial ecosystem. Through participation in panels and discussions, TBU highlighted the connection between education and the business world, encouraging students to explore their potential and prepare for the demands of a rapidly evolving economy.

Jumbo Albania shared its experience in digital transformation and e-commerce, providing a practical perspective on innovation in business. The company has developed a large-scale online platform that is secure, user-friendly, and fully integrated with its operational systems, ensuring smooth experiences for customers. Jumbo is also exploring advanced AI technologies to enhance online shopping and customer service, reflecting its focus on continuous improvement and innovation in Albania’s e-commerce sector.

Global Entrepreneurship Week offered a clear picture of how BALFIN Group combines leadership, education, and innovation to support the next generation of entrepreneurs and drive sustainable growth in Albania and beyond.