Company: Kid Zone shpk (JUMBO)
Location: Tirana, Albania
Deadline: 26 May 2025

Kid Zone shpk (JUMBO) is a leading retail company operating in Albania since 2011 as part of the BALFIN Group. It offers a diverse portfolio of over 30,000 products and has become a well-known household brand serving a broad demographic. With 24 stores across Albania, Kosovo, Montenegro, and Bosnia & Herzegovina, JUMBO is recognized for its European-quality products, extensive variety, and competitive prices.

BALFIN Group is one of the most significant and successful investment groups in the Western Balkans region. Founded in 1993 in Vienna by Samir Mane, the Group operates in 11 countries: Austria, Albania, Kosovo, Bosnia and Herzegovina, North Macedonia, Montenegro, Switzerland, Croatia, the Netherlands, and the USA. With approximately 5,500 employees, BALFIN Group is active in real estate, wholesale and retail, banking, asset management, education, logistics, and media, contributing to economic development, employment, innovation, and social impact.

Job Position: Brand Communications Manager

Department: Marketing
Location: Tirana
Regions Responsible For: Albania, Kosovo, Bosnia & Herzegovina, Montenegro

Job Summary:

The Brand Communications Manager is responsible for developing and executing comprehensive communication strategies that align with the company’s objectives and brand identity. This role leads multi-channel marketing initiatives—including digital, traditional media, and in-store promotions—ensuring consistency in messaging and brand voice across all markets. The position also involves managing a digital team, coordinating with external agencies, and overseeing budget execution.

Main Duties and Responsibilities:

Communication Strategy and Planning:

• Design and implement an integrated communication strategy aligned with the company’s overall goals.
• Define and monitor key performance indicators (KPIs) for communication effectiveness across platforms.
• Oversee the planning and execution of marketing campaigns across digital and traditional media channels.

Digital & Social Media Campaign Management:

• Monitor sponsored campaigns across platforms such as Meta and Google.
• Manage digital strategy implementation and performance tracking.
• Supervise and develop a team focused on digital communication channels.

Agency and Stakeholder Collaboration:

• Coordinate with external agencies and third-party partners to support campaign execution.
• Lead and implement the Corporate Social Responsibility (CSR) action plan and initiatives.

Performance Analysis and Budget Oversight:

• Assess communication campaign effectiveness and recommend strategic improvements.
• Generate regular performance reports for senior leadership.
• Monitor and manage the marketing communication budget to ensure cost-effective execution.

Work Experience and Education:

• Education: Bachelor’s degree in Marketing, Communications, Public Relations, or a related field.
• Experience: Minimum of 5 years of experience in brand communications or public relations, preferably in the retail industry.

Skills and Other Qualifications:

• Excellent verbal and written communication skills.
• Strong interpersonal and presentation skills.
• Proven ability to develop and implement strategic communication plans.
• Proficiency in Microsoft Office and relevant marketing tools.
• Fluency in English is required; knowledge of additional languages is an advantage.
• Creative thinking and effective problem-solving abilities.
• Strong organizational and project management skills.
• Ability to work under pressure and meet deadlines.
• Good understanding of media landscape and public relations best practices.

Key Performance Indicators (KPIs):

• Effective execution and optimization of communication campaigns meeting defined KPIs.
• Improved brand engagement and public perception.
• Efficient budget management with measurable ROI.
• Positive feedback from internal and external stakeholders.
• Continuous improvement of team performance and strategy.

Work Conditions:

Kid Zone shpk (JUMBO) offers a dynamic and professional work environment, a competitive compensation and benefits package, and opportunities for continuous career development within a leading regional group.

Method of Application:

Interested candidates are invited to send their CV and motivation letter to hr@jumbo.al by 16 June 2025.

All applications will be treated with strict confidentiality in accordance with Law No. 9887 of the Albanian Parliament on the “Protection of Personal Data.”