VACANCY ANNOUNCEMENT

Balkan Finance Investment Group, BALFIN Group, is one of the leading investment groups in the Western Balkans region, embodying international standards with local expertise. Founded in 1993 in Vienna by Samir Mane, today, the Group has a presence in 11 countries, Austria, Albania, Kosovo, Bosnia and Herzegovina, North Macedonia, Montenegro, Switzerland, Croatia, the Netherlands, USA, and Canada. BALFIN, a diversified group active in real estate, wholesale and retail, banking, asset management, tourism, education, and logistics, employs approximately 5,000 people. Total Group’s Assets (including financial institution) is € 2.2 billion, as of 2023 data.

Happy is one of the newest companies of BALFIN Group launched in 2020, provides Customer Care & Costumer Experience Services, Loyalty Programs, market research services. On Solutions manages the biggest loyalty program in Albania, Happy, with more than 405,000 members being rewarded yearly. The company has expertise in Customer Care services, offering high-level experience to customers on a daily basis. On Solutions is also responsible for running research, surveys and measuring customer satisfaction.

Department:             Loyalty

Period:                      Full time

Job Description:

An Expansion and Campaign Specialist is responsible for planning, coordinating, and executing marketing campaigns from different channels as email, Inteliqua Platform, SMS platforms, VIBER etc. based on the business needs. This position is also responsible for maintaining relationships with new partners, as well as creating campaigns to achieve the partners’ goals and to promote their products.

Key Responsibilities:

• Develop, coordinate, and execute multi-channel marketing campaigns to drive customer engagement, brand awareness, and growth.
• Collaborate with cross-functional teams (such as content, design, and product) to ensure campaigns align with company goals and brand messaging.
• Create and manage a content calendar to support campaign launches across various platforms (e.g., social media, email, web, and events).
• Analyze campaign performance metrics, prepare reports, and provide actionable insights for campaign optimization.
• Use analytics tools to track campaign ROI, conversion rates, and other KPIs, adjusting strategies as necessary to maximize effectiveness.
• Continuously test and refine campaigns to improve engagement, reach, and conversion.
• Work closely with sales, product, and customer service teams to align on growth initiatives and customer acquisition goals.
• Manage databases to create effective mailing lists.
• Monitor, analyze, and report on email, SMS, mobile app push notifications campaigns with actionable steps to keep marketing efforts up to date and successful.
• Report weekly to the marketing manager campaign results and KPIs to ensure marketing efforts are successful.

Qualifications:

• 1 year + of proven email, SMS, mobile app marketing experience.
• Must be tech-savvy.
• Very good knowledge of Microsoft Excel, PowerPoint
• Strong understanding of key marketing performance metrics.
• Experience with strategizing effective email and SMS marketing campaigns.
• Skills in graphic design and written content with an eye for brand aesthetics.
• Willingness to learn, adapt, and grow.
• Excellent written and verbal communication skills.
• Ability to multitask. Work on multiple projects simultaneously and use effective time management to meet deadlines.
• Portfolio of previous work.
• Preferred Bachelor/ Master’s Degree in Economics or Marketing
• Very good English

Work conditions: Balfin Group offers an attractive benefit package, including a fair remuneration based on merit and performance evaluation.

Application Procedure: All the interested candidates are welcomed to submit their CVs in the address:  i.shima@happy.al

Deadline Application: 27 November 2024

Only selected candidates will be contacted for the interview.

*All applications will be treated with strict confidentiality according to the law No. 9887 set by the Albanian Parliament for the “Protection of Personal Data”.

Please note that only those candidates SELECTED for further consideration, will be contacted.