As Pink October comes to a close—a month dedicated to breast cancer awareness and support for women and girls in need—Fashion Group Albania embarked on a charitable initiative that conveys a powerful spirit of solidarity and assistance. Alongside awareness-raising activities organized throughout the month, this year the company decided to provide concrete support to meet the ever-growing needs of these communities. In close collaboration with World Vision Albania, we carefully selected areas where this contribution could have the most significant impact.

In total, 921 garments were donated to shelters for women and children affected by violence in Elbasan and Librazhd. This gesture is more than just material assistance; it is a message of solidarity and hope, a promise that no one is alone in facing life’s challenges.

Eljona Elmazi, Executive Director of World Vision Albania, expressed her gratitude, stating, “We are deeply grateful for the support in empowering and assisting women and girls in need. This initiative sends a powerful message of solidarity to every woman facing challenges.”

An especially valued aspect of this initiative is the involvement of company staff, who have turned it into a collective act of volunteerism. From organizing to delivering the donations, each team member contributes with dedication and passion, engaging toward a common goal that goes beyond professional roles. This commitment embodies the company’s values and its mission to create meaningful impact within society.