Throughout 2025, JUMBO has strengthened its commitment to customers by implementing a series of successful campaigns in collaboration with the Happy loyalty program. The aim of this partnership has been to enhance the shopping experience by offering customers greater benefits in JUMBO stores. The use of Happy as a communication channel has facilitated interaction with JUMBO’s most loyal customers for their everyday purchases.
A key element of this collaboration has been the development of advanced individual targeting mechanisms based on the analysis of users’ consumer behavior. Through data collected from the Happy platform, JUMBO has enabled the creation of personalized discounts tailored to each customer’s purchase history, preferences, and consumption frequency. This data-driven approach has increased the relevance of communication and contributed to a more personalized and efficient shopping experience.
Meanwhile, within the framework of this partnership, the “Kid Implementation” synergy project was also launched. This initiative encourages users to enter their child’s date of birth in the Happy application. As a benefit, each user receives a voucher worth 500 ALL for purchases at JUMBO on the child’s birthday, thus adding direct value for customers.
Fiorela Jaupi, Head of Marketing & E-commerce at JUMBO, states:
“The partnership with Happy has delivered tangible results and mutual benefits. The campaigns have contributed to an increase in purchase frequency in JUMBO stores, while the customer experience has improved thanks to clear and personalized incentives that motivate customers to return.
At the same time, the collaboration has strengthened JUMBO’s image as a customer-oriented brand focused on innovation in retail.”
Meanwhile, Irena Vuka, Loyalty Manager at Happy, notes that increased engagement has also been observed among Happy platform users, contributing to the potential expansion of the customer base.
The synergy between the companies once again reinforces the BALFIN Group’s commitment to supporting innovation, strategic partnerships, and real value for customers.
