We, at BALFIN Group invest in new ideas and explore new opportunities, building our business on the talent of our people and through partnerships, innovation, consideration, and accountability. Key to the success of our diverse workforce is treating our employees with respect, honesty, and fairness. For us, family is very important, and we strive to provide our employees with the necessary conditions to balance between work and private life.
We encourage the expression of different viewpoints, provide positively differentiated rewards and recognize and promote high performance. This is the place where employees can realize their career aspirations due to our continuous investment in learning and development of our people and provision of job promotion opportunities within an environment of Group companies operating in diverse business sectors.
Our corporate culture is the element that ensures cohesion in the efforts to realize the Group’s vision and is present across all the levels of our human resources – from the top management down to the front line.
The core priority of our corporate culture is to invest constantly in the human capital, which is our biggest strength.
Talent Acquisition & Retention: We focus on attracting and retaining competent professionals, whose values and principles are aligned with those of the Group.
Professional Development: We aim to provide our people with all the necessary tools and opportunities that will help them develop their skills and support their professional development. With this purpose in mind, we provide continuous trainings for our employees, by carefully identifying their potential and needs.
Being a large group and operating in different industries enables us to focus even better on the professional development of our employees and increase their chances to develop and diversify their careers through promotion across different companies and positions. Every Balfin Group employee will have the possibility to grow in their career and to evolve professionally within the Group.
Consideration: We treat our employees with respect, honesty, and justice. We appreciate all opinions and involve employees in decision-making. We encourage innovation, initiative, learning and diversity.
Balance: We recognize the importance of maintaining a balance between professional and personal life and encourage our employees to keep that balance.
Social Responsibility: One of our most important values is social responsibility which is strongly embraced also by our employees. They are encouraged and inspired to participate in voluntary initiatives and give back to the community. This makes them better people.
The purpose of Balfin Group HR teams is to champion better work and working lives for our employees through strategic partnerships with Balfin Group business units to maximize the value and experience of our people and customers.
The main pillars of Balfin Group HR Strategy are:
Talent Management: Secure that BALFIN Group applies the highest standards of Talent Management practices that enhance the right culture for employee engagement and productivity maximization. This is achieved through continuous enhancement of talent acquisition and development, optimization of succession planning and management, and improvement of performance and career management.
Employee Experience: Make BALFIN Group an outstanding workplace that offers exceptional work experience for its employees. This achieved through the creation of an exceptional employee experience which supports both organizational performance and individual satisfaction.
HR Excellence: Secure that BALFIN Group applies the highest standards of HR practice and deliverables that maximize impact on business by enhancing the HR strategic role and business impact and improvement of HR services, synergies, and technology.
BALFIN Training Academy
An enterprise in training and professional development of employees.
An enterprise in training and professional development of employees.
The Balfin Training Academy represents one of the key pillars of the Group`s strategy in further developing people. As a tailored procedure to reach our employee`s needs, the training activities are designed in such a way, to support their professional growth in current and future positions. Each year the academy training activities contain more than 5,100 training/coaching hours with more than 400 employees as participants.
Balfin Training Academy brings together experts from our companies, professors, and technicians in the academic field, as well as professional trainers from home and abroad.
This academy aims to create, maintain, and develop valuable assets, competencies, and professional employees, capable of growing and contributing professionally to their daily work responsibilities and environment, in order to be prepared and efficiently responding to any challenge.
BALFIN Talent Pool
The development program of tomorrow`s Group leaders.
Balfin Talent Pool is still another extremely important breakthrough program, which represents a leadership academy within “Balfin Group”. The aim of this program is to prepare and train future leaders, in order to be able to lead Group companies and businesses across the countries where the Group operates.
The Third Talent Pool program was launched in late 2021, bringing together 15 top talented managers, distinguished within our companies. The program rolls out during 2022 and consisted in a tailored made managerial program, bringing together theoretical knowledge, shadow coaching and project assignments.
Green Coast Hotel – MGallery Collection, developed by BALFIN Group, represents a transformative milestone in Albania’s hospitality industry as the first MGallery hotel in the country. Situated at the edge of the Green Coast promenade, within Albania’s only Blue Flag-certified beach, the hotel reflects the renowned standards of Accor Group. Featuring 131 elegantly designed rooms and suites with panoramic views of the Ionian Sea, the hotel offers a range of premium amenities, including a five-star wellness spa and four distinct dining and leisure venues: Mosaic Restaurant, Mente Lobby Bar, Vela Beach Bar, and Bliss by the Pool. A perfect blend of natural beauty, historical significance, and refined hospitality, Green Coast Hotel – MGallery Collection enhances Albania’s reputation as a premier Mediterranean destination while setting new standards for sustainable, high-end tourism in the region.
West Park, established in 2020, is Albania’s pioneer in the retail parks sector, introducing the innovative “big box” shopping
concept, by offering a lively shopping experience featuring multiple retailers, entertainment, and dining options, all within modern
facilities and convenient parking. Its first location in Korça set a new standard for retail in the region, delivering not just
convenience but a vibrant and engaging customer experience. Building on this success, West Park is actively expanding to new
cities across Albania and North Macedonia, aiming to reshape the regional retail landscape through innovation. Our focus on
sustainability and eco-friendly solutions ensures that we not only meet customer need, but also contribute to a better future
shopping experience.
West Park in Korça is a flagship project that showcases a unique commercial facility featuring well-known brands and inviting
public areas. Officially opened on August 2022, it marks the first investment of its kind in BALFIN Group’s portfolio in
Albania. The selected brands have been carefully chosen to meet the daily lifestyle needs of consumers, offering products
across key sectors such as food, toys, electronics, fashion, and home interior. Strategically located to stimulate regional
development, West Park covers a Gross Leasable Area of 5,500 m²
, serving as both a shopping destination and a catalyst
for community revitalization.
Founded in 2018, Balfin Austria focuses on real estate investments that combine distinctive architectural design with the highest quality standards. Operating through its subsidiaries, Balfin Austria has developed six projects, each aligned with European sustainability benchmarks, embodying BALFIN Group’s commitment to innovation, responsibility, and excellence at the heart of Europe.
Skopje East Gate is the visionary company behind North Macedonia’s first integrated mixed-use project, Skopje East Gate. Combining East Gate Mall, East Gate Living residential complex, and East Gate Business offices, the development delivers a 360- degree urban lifestyle. The project transforms the heart of Skopje with modern retail, residential, and business spaces, reflecting BALFIN Group’s commitment to shaping vibrant, future-ready city environments across the Western Balkans.
Flying Tiger Copenhagen is a Danish lifestyle brand renowned for its unique, affordable products that inspire creativity and joy. Offering a diverse range, from home décor to stationery and toys, the brand’s playful and colorful designs bring everyday happiness to customers worldwide. Through a strategic partnership with BALFIN Group, Flying Tiger Copenhagen is set to expand its presence in the Western Balkans, establishing 50 stores across Albania, Kosovo, North Macedonia, Bosnia and Herzegovina Serbia, and Montenegro.
Neptun International is a leading retailer of consumer electronics and home appliances in the Western Balkans. Established in Albania in 1993 and expanded to North Macedonia (1998), Kosovo (2007), and Bosnia and Herzegovina (2024), Neptun operates 96 physical stores supported by a dynamic e-commerce platform. Serving over 400 business partners, the company focuses on delivering a seamless omnichannel experience, offering customers innovative shopping solutions and maintaining its leadership across diverse markets. Neptun also implements a loyalty scheme that rewards customers across countries. Additionally, Neptun provides strategic franchise opportunities empowering businesses to leverage its brands, innovation, and market leadership.
Neptun is a major distributor of consumer electronics and home appliances across Albania, North Macedonia, and Kosovo. Partnering with global brands like LG, Bosch, Philips, Samsung, Beko, SEB Group, Electrolux, HP, Apple, and Dyson, while also developing its own brand Fuego, Neptun delivers a full range of quality products. Neptun proudly extends its expertise beyond individual consumers to wholesale and B2B services. Catering to the dynamic needs of the HORECA industry, Neptun provides tailored solutions that empower businesses with top-tier products and seamless supply chain support.
Founded in 2008, Elektro-Servis SH.P.K., is a leading provider of household and electronic appliance maintenance services in Albania, with regional expansion in North Macedonia and Kosovo. As the exclusive after-sales service partner for Neptun International, the company offers reliable repair and maintenance services, ensuring customer satisfaction long after purchase. Elektro-Servis holds exclusive servicing rights for renowned global brands like Samsung, LG, Sony, and Beko, among others. With a team of certified professionals, Elektro-Servis delivers high-quality technical solutions, demonstrating expertise, efficiency, and adaptability to meet the evolving demands of modern technology and product innovations across the region.
