Unlimited Fashion is the exclusive franchise partner bringing the French brand KIABI, known for its stylish, inclusive, and affordable fashion collections, to Southeast Europe. We proudly represent the brand across the Western Balkan countries. Founded in 1978 in the North of France, KIABI revolutionized the ready-to-wear industry with its pioneering concept of low-cost fashion, an inclusive approach that reshaped how families dress.

BALFIN Group, introduced KIABI’s globally recognized brand to Albania, North Macedonia, Montenegro, and Kosovo. By offering a broad range of high-quality, sustainable products at competitive prices, enhancing the retail experience for customers and providing a one-stop destination for family fashion.

BALFIN Group is one of the most successful investment groups in the Western Balkans. Established in 1993, the Group today operates across Austria, Albania, Kosovo, Bosnia and Herzegovina, Croatia, North Macedonia, Switzerland, Montenegro, the Netherlands, Canada, and the United States of America.

Its diversified portfolio spans multiple sectors, including banking, real estate development, wholesale and retail, asset management, tourism, logistics, education, and entertainment.

With a workforce of approximately 5,500 professionals, BALFIN Group continues to grow steadily, guided by strong business ethics, financial stability, innovation, and a long-term commitment to community impact through Mane Foundation.

Job position: Head of Marketing, PR & E-Commerce

Department: Marketing & E-Commerce

Location: Tirana

The Head of Marketing, PR & Communication shall be responsible for developing, implementing and executing strategic marketing plans for the entire organization aiming at increasing customer base, new leads generation. S/he will play a pivotal role in shaping and executing our marketing strategies to drive business growth, enhance customer experience, and optimize our e-commerce initiatives. Manages, oversees and is responsible for the day-to-day activities in Marketing, PR & Communication Department.

Duties and Responsibilities:

Marketing Communication

• Develop a marketing communications plan including strategy, goals, budget and tactics.
• Design and trace all the best practices implemented for all marketing communication activities.
• Track ROI for marketing campaigns.
• Create and improve processes for collecting/analyzing data, evaluating the impact of programs, and providing actionable insights for the future.
• Applying the media relations strategy as planned and approved by the Group, seeking high-level placements in broadcast and online media.
• Maintain a keen understanding of industry trends affecting clients and make appropriate recommendations regarding communication strategy surrounding them.
• Manage corporate branding.

PR and Digital Communication

• Responsible for brand management company identity and image.
• Implement PR action plans as per approved PR Strategy by the Group.
• Coordinate all public relations activities.
• Create content and provide draft for press releases and other related articles for strategic and tactical approach.
• Organize events including press conferences, exhibitions, open days and press tours for company needs.
• Provide the content for social media and identify new ways of keeping the clients interested.
• Coordinate and adhere to the guide from the group on social media performance and manage the company team to engage audiences across new media.
• Monitor company website and social media pages and ensure that clients’ queries are addressed accordingly.
• Gather customer feedback from online and traditional promotional channels to inform sales and product teams.

Customer Experience (CX):

• Develop and execute a comprehensive customer experience strategy that aligns with our brand values and enhances customer satisfaction.
• Identify customer pain points, conduct market research, and analyze customer feedback to continuously improve and innovate our customer experience initiatives.
• Collaborate with cross-functional teams to ensure consistency in customer touchpoints across various channels, including digital platforms, social media, and physical interactions.

E-Commerce:

• Oversee the development and execution of e-commerce strategies to drive online sales and maximize customer engagement.
• Monitor and analyze e-commerce performance metrics, including conversion rates, traffic, and customer acquisition costs, to identify areas for improvement and optimize online marketing campaigns.
• Stay updated on e-commerce trends, industry best practices, and emerging technologies to recommend innovative solutions that enhance the E-Commerce experience.
• Collaborate with the IT team to ensure seamless user experience, troubleshoot technical issues, and implement new e-commerce features and functionalities.

Business & Strategy Planning:

• Conduct in-depth market research, align business plan presentations with management’s strategic vision.
• Execute comprehensive competitive analysis and analyze industry trends to proactively identify lucrative business opportunities and potential risks, delivering strategic advice and guidance to the management team.

CSR

• Apply and implement the CSR action plan annually approved by the Group based on the Group CSR Strategy.
• Provide suggestions and ideas for CSR related activities to the Group.

Crisis

• Follow the instructions developed by the Group on Crisis situations.
• Advising company staff on handling and working with the media according to guidelines and policies at group level on Crisis management.
• Coordinate and work closely with the customer service response team to and establish together with them a process in which they are resolved and communicated.
• Schedule and facilitate the post-event debrief meeting with recovery team leads to identifying lessons learned and opportunities for improvement where recovery plans were activated.

Qualifications:

• A Bachelor’s degree (or equivalent) in marketing, business, or related field.
• Minimum 3 years of experience in similar position.
• Proven success in developing marketing plans and campaigns.
• Experience in the digital marketing landscape, including SEO, SEM, social media, and content marketing.
• Familiarity with e-commerce platforms, tools, and technologies.
• Strategic thinking and a strong business acumen with the ability to make data-driven decisions;
• Very good leadership and team management abilities.
• Strong project management, multitasking, and decision-making skills.
• Metrics-driven marketing mind with eye for creativity.
• Experience with marketing automation and CRM tools.
• Proven success in designing interactive applications and networking platforms.
• Exceptional communication and presentation skills, with the ability to articulate complex ideas and influence stakeholders at all levels.

Work conditions: Unlimited Fashion offers an attractive benefit package, including a fair remuneration based on merit and performance evaluation.

Application Procedure:

To apply for this position, please submit your CV and motivation letter to hr@unlimitedfashion.al before 14/04/2026.

*All selected candidates from the CV screening will be contacted from HR Team.

*All applications will be treated with strict confidentiality according to the law No. 9887 set by the Albanian Parliament for the “Protection of Personal Data”.