Balfin Real Estate is part of Balfin Group and covers sales & marketing services in the field of Real Estate, offering a high level of expertise in the market.

BALFIN Group is one of the leading investment groups in the Western Balkans region, embodying international standards with local expertise. Founded in 1993 in Vienna by Samir Mane, today, the Group has a presence in 11 countries, Austria, Albania, Kosovo, Bosnia and Herzegovina, North Macedonia, Montenegro, Switzerland, Croatia, the Netherlands, USA, and Canada. BALFIN, a diversified group active in real estate, wholesale and retail, banking, asset management, tourism, education, and logistics, employs approximately 5,000 people. Total Group’s Assets (including financial institution) is € 2.2 billion, as of 2023 data.

Job Position:   Hospitality Marketing Manager

Department:    Marketing

Location:         Tirana and Palase

Job Summary:

The Hospitality Marketing Manager is responsible for executing strategies to promote the hotel, increasing occupancy, and driving revenue across rooms, F&B, spa, and events, and ensure alignment with the hotel’s brand positioning.

This role requires four months on-site, with the remaining period based at the BRE Head Office.

Main Duties and Responsibilities:

Strategic Planning & Branding

• Development of comprehensive marketing strategies, budgets, and activity plans, including brainstorming sessions with the Sales team and dedicated functional teams.
• Develop and implement the hotel’s annual marketing plan aligned with business goals and Hotel strategies.
• Ensure stakeholder approvals and closely monitor budget allocations.
• Ensure all campaigns reflect the brand identity, tone, and values (e.g., luxury, serenity, exclusivity).
• Monitor competitor activities and market trends to identify opportunities.
• Coordinate and supervise the execution of tasks handled by external agencies delivering outsourced services.
• Development of comprehensive marketing strategies, budgets, and activity plans, including brainstorming sessions with the Sales team and dedicated functional teams.
• Ensure stakeholder approvals and closely monitor budget allocations.
• Follow company procedures and participate in the review of marketing department procedures
• Responsible for recruiting and training additional team members when required
• During the off-peak season, the Marketing Manager will oversee PR content, coordinate marketing events, and lead research projects in support of BRE’s long-term strategic growth.

Digital Marketing & Online Presence

• Manage the hotel’s website, SEO, and content to maximize online visibility.
• Oversee social media channels, ensuring consistent brand storytelling.
• Develop digital campaign concepts.
• Oversee the implementation of digital campaigns (Google Ads, Meta Ads, programmatic advertising).
• Manage online reputation (TripAdvisor, Booking.com, Google reviews).

Sales & Revenue Support

• Collaborate with the sales team to create promotions, packages, and partnerships.
• Support MICE (Meetings, Incentives, Conferences, Events) and wedding business through targeted marketing campaign concepts.

Public Relations & Partnerships

• Build relationships with media, influencers, and travel writers.
• Manage press releases, media kits, and PR events.
• Develop partnerships with tour operators, luxury brands, airlines, and local businesses.

Creative & Collateral Development

• Oversee the production of all marketing materials (brochures, presentations, videos, signage).
• Coordinate photo and video shoots to ensure high-quality content.
• Ensure brand consistency across all touchpoints.

Analytics & Reporting

• Track and analyze campaign performance, ROI, and market share
• Provide monthly reports to General Manager and HQ (if part of a chain).
• Adjust the marketing plan based on performance insights.

Work Experience:

• 3–5+ years of experience in hospitality or luxury marketing.

Other Qualifications:

• Strong knowledge of digital marketing tools and hospitality trends. (Canva or similar platforms).
• Strong knowledge of MC office package.
• Creativity combined with analytical thinking.
• Excellent communication, copywriting, and storytelling skills.
• Ability to work cross-functionally with sales, revenue management, and F&B.
• Strong network-building skills (press, influencers, corporate clients).
• Bachelor’s degree in marketing, Business, or Hospitality Management.
• Proficiency in digital platforms (Google Analytics, Meta Business Suite, CMS tools).
• Proficiency in writing articles, blogs, and copy lines.
• Languages (English required, others an advantage depending on market).

Directives and Reporting line:

• Operation: reports to BRE Marketing Director.
• Functionally: dotted-line reporting to the Accor Regional/ Cluster Marketing Director, to ensure brand compliance and alignment with global campaigns.
• Functionally: dotted-line reporting to Group Communication.

Work conditions:

Balfin Real Estate is an equal opportunity employer that offers a professional and dynamic work environment, attractive compensation and benefits package, and opportunities to fully develop your professional potential.

Method of application:

All those interested can apply by sending their CV and motivation letter at this link

Submission deadline: 15/10/2025

* All applications will be treated with strict confidentiality according to the law No. 9887 set by the Albanian Parliament for the “Protection of Personal Data”