About Alba Distribution:
Alba Distribution is a well-established distribution company operating in the consumer electronics and technology sector. The company specializes in the distribution of international brands, offering a wide portfolio that includes smartphones, smart devices, small home appliances, and accessories. Alba Distribution works closely with retail partners, key accounts, and business clients, ensuring efficient supply chain management, reliable logistics, and strong market presence through professional sales support and long-term partnerships.
BALFIN Group is one of the leading investment groups in the Western Balkans region, embodying international standards with local expertise. Founded in 1993 in Vienna by Samir Mane, today, the Group has a presence in 11 countries, Austria, Albania, Kosovo, Bosnia and Herzegovina, North Macedonia, Montenegro, Switzerland, Croatia, the Netherlands, USA, and Canada. BALFIN, a diversified group active in real estate, wholesale and retail, banking, asset management, tourism, education, and logistics, employs over 5,000 people. Total Group’s Assets (including financial institution) is € 2.2 billion, as of 2023 data.
Position Summary:
The Sales & Merchandiser will be responsible for promoting and selling the company’s products to potential and existing business partners (retailers, resellers. The role focuses on developing strong partner relationships, driving sell-in activities, and ensuring correct product placement, visibility, and brand representation at points of sale. This position combines sales execution with merchandising activities to support market penetration and brand growth.
Key Duties and Responsibilities:
• Visiting retail partners and potential business partners to promote products and drive sell-in activities.
• Presenting the product portfolio, explaining features, benefits, and commercial advantages to partners.
• Developing and maintaining strong relationships with partners to support long-term cooperation.
• Achieving sales targets and distribution objectives within the assigned territory.
• Monitoring stock levels at partner locations and coordinating replenishment needs with the sales team.
• Ensuring correct product placement, planogram compliance, and proper in-store visibility according to company guidelines.
• Implementing promotional activities, POS materials, and in-store displays in coordination with marketing guidelines.
• Collecting market feedback, partner insights, and monitoring competitors’ activities in the field.
• Preparing regular daily/weekly/monthly reports on sales performance, merchandising execution, and market conditions.
• Required Qualifications and Skills:
• Previous experience in B2B sales, trade marketing, or merchandising is considered an advantage.
• Strong communication, negotiation, and relationship-building skills.
• Ability to work independently in the field and manage time effectively.
• Basic understanding of distribution channels, retail operations, and sell-in/sell-out dynamics.
• Strong reporting and analytical skills.
• Microsoft Office tools (Word, Excel, PowerPoint).

Ideal Candidate Profile:
This role plays a key part in strengthening the company’s distribution network by driving sales through business partners, ensuring strong product visibility at points of sale, and supporting brand growth through effective field execution and partner collaboration.
Application Procedure: To apply for this position, please submit your CV to the email address d.resuli@albadistribution.al .
*All selected candidates from the CV screening will be contacted.
*All applications will be treated with strict confidentiality according to the law No. 9887 set by the Albanian Parliament for the “Protection of Personal Data”.