Happy, part of BALFIN Group has been awarded two prestigious prizes at the regional “Loyalty Awards 2025”, positioning itself as one of the most successful loyalty programs in Southeast Europe. This annual event is among the most important in the field of marketing and customer management, celebrating innovation, digital experience, and the measurable impact that creates long-term value for both customers and businesses.

Happy’s participation on this competitive stage, alongside renowned names such as Lidl, AB Vassilopoulos, IKEA, Public Group, Sephora, Cosmote, Piraeus Bank, and Philip Morris International, clearly demonstrates the quality and impact of the program on the market. A panel of industry experts evaluates each application based on criteria such as membership growth, personalization of the experience, innovation in engagement methods, and overall impact on brand-customer relationships.

This recognition is not only a testament to Happy’s local success in Albania but also confirms its alignment with the most advanced industry standards in the region. At the same time, it highlights BALFIN Group’s commitment to innovation, digitalization, and building strong customer relationships, values that lie at the core of the Group’s strategic direction.

“This award reinforces our vision of building a loyalty program that goes beyond rewards, creating long-term value for our customers and the partners who entrusted us with this mission. We are deeply grateful for this recognition, which is the result of an entire team’s dedication and the trust our Happy members show us every day, stated Irena Vuka, Happy Loyalty Program Manager.

Happy’s success is a concrete example of how BALFIN Group companies are at the forefront of innovation and customer engagement, setting standards and acting as benchmarks in the markets where they operate.