On April 28, JUMBO officially opened its newest store in Bar, marking another important step in its continued expansion across the region.

The opening generated strong interest from the local community, with a high number of visitors from the early hours of the day. This confirms once again the brand’s strong positioning and its relevance for families seeking a wide variety of products at accessible prices. With this new location, JUMBO reaches four stores in Montenegro and a total of 30 stores across the Balkans, reinforcing its steady growth trajectory and long-term commitment to the region.

The Bar store offers JUMBO’s full assortment, including toys, baby products, home décor, seasonal items, stationery, home organization solutions, kitchenware, and cosmetics. The concept remains focused on delivering variety, functionality, and value in a single destination tailored to everyday needs.

The opening in Bar represents not only a new commercial space, but another concrete step in reinforcing JUMBO’s position in Montenegro and further consolidating its regional footprint.