December 12, 2025
About Us
Established in 1993 in Vienna, Austria, Alba-Trade GmbH is a leading distributor in the consumer electronics sector and telecommunications, specializing in household electronic goods. The company builds strong partnerships with top global technology brands and holds exclusive distribution rights for Samsung and Xiaomi in the Western Balkans. As an official Samsung online reseller in Austria, Alba-Trade delivers market-leading products at competitive prices, combining decades of expertise with a deep understanding of regional market dynamics.
Neptun is a major distributor of consumer electronics and home appliances across Albania, North Macedonia, and Kosovo. Partnering with global brands like LG, Bosch, Philips, Samsung, Beko, SEB Group, Electrolux, HP, Apple, and Dyson, while also developing its own brand Fuego, Neptun delivers a full range of quality products. Neptun proudly extends its expertise beyond individual consumers to wholesale and B2B services. Catering to the dynamic needs of the HORECA industry, Neptun provides tailored solutions that empower businesses with top-tier products and seamless supply chain support.
Neptun International is a leading retailer of consumer electronics and home appliances in the Western Balkans. Established in Albania in 1993 and expanded to North Macedonia (1998), Kosovo (2007), and Bosnia and Herzegovina (2024), Neptun operates 96 physical stores supported by a dynamic e-commerce platform. Serving over 400 business partners, the company focuses on delivering a seamless omnichannel experience, offering customers innovative shopping solutions and maintaining its leadership across diverse markets. Neptun also implements a loyalty scheme that rewards customers across countries. Additionally, Neptun provides strategic franchise opportunities empowering businesses to leverage its brands, innovation, and market leadership.
Kid Zone Network, part of BALFIN Group, operates as the franchise of Jumbo S.A. in Albania (since 2011), Kosovo (2014), Bosnia and Herzegovina (2017), and Montenegro (2019). With 26 superstores across the region, Kid Zone has established itself as a leading brand in the retail sector. In 2024, the company achieved €100 million in sales, reinforcing its market leadership through continuous innovation and an unwavering commitment to customer satisfaction, both in-store and online. Jumbo is an international retail company specializing in a wide assortment of products, including home goods, toys, baby items, seasonal and decorative products, stationery, and more. With over 30,000 items featuring unique designs, high quality, and competitive prices, Jumbo consistently delivers value and variety to its customers.
Kiabi is a globally recognized French fashion brand offering affordable, stylish clothing for the entire family. Known for its inclusive collections and trend-conscious designs, Kiabi promotes fashion that is accessible to all. BALFIN Group proudly represents Kiabi in the Western Balkans, bringing the brand’s vibrant energy and customer-first spirit to new markets through modern retail spaces and omnichannel experiences.
Flying Tiger Copenhagen is a Danish lifestyle brand renowned for its unique, affordable products that inspire creativity and joy. Offering a diverse range, from home décor to stationery and toys, the brand’s playful and colorful designs bring everyday happiness to customers worldwide. Through a strategic partnership with BALFIN Group, Flying Tiger Copenhagen is set to expand its presence in the Western Balkans, establishing 50 stores across Albania, Kosovo, North Macedonia, Bosnia and Herzegovina Serbia, and Montenegro.
Fuego is a trusted name in the Western Balkans, recognised for offering high-quality white and brown goods that blend modern design with durability and everyday practicality. With a focus on dependable performance and customer-centric service, Fuego has earned a reputation for making life at home effortlessly better—living up to its philosophy of being the easy solution for every household.
Established in 2020, Happy is a customer-centric company that specializes in elevating customer experiences and retention. Their comprehensive range of services includes loyalty programs, in-depth market analysis using metrics like NPS and CSI, and efficient online/offline customer service. Moreover, they excel in social media management, online order handling, and telesales. Happy SH.P.K manages the Happy Loyalty program in Albania, as part of the wider Happy ecosystem across the region. Altogether, the program counts around 900,000 members in Albania, Kosovo, and North Macedonia, making it the largest loyalty platform of its kind.
Founded in 2008, Elektro-Servis SH.P.K., is a leading provider of household and electronic appliance maintenance services in Albania, with regional expansion in North Macedonia and Kosovo. As the exclusive after-sales service partner for Neptun International, the company offers reliable repair and maintenance services, ensuring customer satisfaction long after purchase. Elektro-Servis holds exclusive servicing rights for renowned global brands like Samsung, LG, Sony, and Beko, among others. With a team of certified professionals, Elektro-Servis delivers high-quality technical solutions, demonstrating expertise, efficiency, and adaptability to meet the evolving demands of modern technology and product innovations across the region.
Connecting global brands to regional consumers with excellence
BALFIN Group stands as a regional powerhouse in retail and wholesale, setting new standards in quality, customer experience, and innovation. With a solid foundation built on its retail origins, BALFIN has grown into a dynamic and diversified group that continues to drive economic development across the Western Balkans.
