Tirana East Gate is the largest shopping center in Albania, opened in November 2011 and managed by ACREM, part of BALFIN Group, the largest financial group in the region.

BALFIN Group is one of the most successful investment groups in the Western Balkans. Founded in 1993, the Group today operates in Austria, Albania, Kosovo, Bosnia and Herzegovina, Croatia, North Macedonia, Switzerland, Montenegro, the Netherlands, Canada, and the United States of America.

Its diversified portfolio spans several sectors, including banking, real estate development, wholesale and retail, asset management, tourism, logistics, education, and entertainment. With a workforce of approximately 5,500 professionals, BALFIN Group continues to grow at a sustainable pace, guided by strong business ethics, financial stability, innovation, and a long-term commitment to community impact through the Mane Foundation.

Position: Senior Digital Marketing & Activations Specialist

Department: Marketing

Location: Tirana

Job Description:

The position plays a key role in connecting the physical experience at the shopping center with digital communication, ensuring a structured approach between online campaigns and on-ground activations.

Main Responsibilities and Duties:

• Manages and develops content across all digital channels for TEG, in accordance with the marketing strategy.
• Plans, publishes, and optimizes online campaigns and communication based on performance analysis and growth objectives.
• Coordinates the creation of digital materials with creative agencies, tenants, and relevant departments.
• Covers events and activities in the center, ensuring real‑time communication through online channels.
• Oversees the implementation of promotions, newsletters, and initiatives aimed at increasing audience size and engagement.
• Integrates CRM data, app data, and the digital customer database into both physical and digital campaigns.
• Monitors and analyzes the performance of digital channels, prepares reports, and proposes concrete measures to improve online presence.
• Coordinates and follows the execution of BTL activations and events from a marketing and communications perspective.
• Ensures that in‑center setups and promotional materials align with the creative concept and brand guidelines according to company standards.
• Collaborates with internal and external stakeholders to execute marketing activities and campaigns.
• Proposes new digital concepts and activations that enhance the visitor experience.
• Performs other duties relevant to the position and in support of the Marketing Department.

Job Requirements:

• Bachelor’s/Master’s degree in Marketing, Business Administration, or related fields.
• Trainings or certifications in digital marketing are considered an advantage.
• Minimum 2 years of work experience in similar roles in marketing, communication, or digital.
• Innovative mindset and proactive approach, with a focus on continuous improvement.
• Strong communication and collaboration skills to work effectively with internal teams and management.
• Knowledge and/or experience in digital marketing and social media management.
• Excellent knowledge of the English language.
• Excellent computer skills and experience with digital marketing tools.
• Strong organizational skills, time management, and attention to detail.

Working Conditions:

BALFIN Group offers an attractive benefits package, including fair compensation based on merit and performance.

Application Method:

To apply for this position, please submit your CV by 01/03/2026 to the following email: hr@acrem.al by specifying in the subject line:

“Senior Digital Marketing & Activations Specialist”

All applications will be treated with full confidentiality in accordance with Albanian Law No. 124/2024 issued by the Parliament of Albania on “Protection of Personal Data”.