On July 3rd, BALFIN Group took step in strengthening its regional presence with the opening of a new Jumbo store in Bijelo Polje, in the northern part of Montenegro. Located at Bravera City Park, the store brings the beloved Jumbo brand closer to families and communities in this growing area.

This is Jumbo’s third store in Montenegro, following previous openings in Podgorica and Radanovići, and it marks the 28th store in the region. The opening reflects BALFIN Group’s strategic focus on sustainable and thoughtful expansion across the Western Balkans, reinforcing its long-term commitment to the Montenegrin market.

“We’ve created a warm, welcoming atmosphere where every customer can feel at ease and find everything they need,” said Tatjana Kovačević, representative of Jumbo Montenegro.

The store features a wide range of products for everyday life, from home and seasonal items to toys, baby essentials, and stationery, all within a modern and welcoming environment. Beyond the retail offering, this investment also contributes to the local economy through job creation and collaboration with local partners.

For BALFIN Group, the opening represents another step forward in building strong, trusted brands across Southeast Europe, and bringing quality and convenience closer to more communities in the region.