This Wednesday, BALFIN Group welcomed a group of French students to its headquarters in Tirana, as part of the academic cooperation between Tirana Business University (TBU) and IGENSIA Education Group – Lyon Campus.

The visit gave students a closer look at BALFIN Group’s story and presence in the region. One of the standout moments was a meeting with the President of BALFIN Group, where students joined an open, lively conversation around entrepreneurship, communication, and marketing and what it really takes to build brands in a fast-changing market.

Students also showed strong interest in KIABI, the French brand and one of the newest additions to BALFIN Group’s portfolio. The discussion touched on how international brands enter new markets, how they connect with local audiences, and how retail and fashion continue to evolve.

The visit also spotlighted BALFIN’s commitment to education and youth development. Students learned more about how BALFIN Group, through Mane Foundation, supports educational initiatives and helps create meaningful opportunities for learning and professional growth.

More than just a visit, it was a moment that sparked ideas, good questions, and a fresh perspective, from inside BALFIN Group’s headquarters.