Well-known clothing brands have significantly revolutionized Albanianslifestyle at least during the last decade.
In fact, if you compare them today to 10 or 15 years ago, Albanians dress better, with more reasonable prices and with international brands, just like all other Europeans. This is undoubtedly possible thanks to the successful cooperation between the country’s largest shopping center, TEG, and the world-famous Inditex Group.
Inditex is one of the world’s largest retailers in the world, with eight brands, among which are the renowned Zara, Pull & Bear, Massimo Dutti, Bershka, Stradivarius, Oysho, Zara Home and Uterqüe.
Almost all of the above brands are present in TEG in Tirana.
Inditex sells to 202 markets through its online platform and is present with over 7,000 stores in 96 markets.
The Spanish company has launched its long journey in 1963 when it started as a small family business in a modest workshop.
Over the years, the size of the company may have grown, but one thing has remained fixed, placing the consumer at the heart of everything that it does.
Because TEG is the fashion destination in Albania, the country is home to all trends in clothing, colors, patterns, pieces, design, etc. The Center not only has the widest portfolio of international brands in clothing, but also is the best combination of those elements with focus on every age, taste, requirement, and budget that customers may have.
So for this reason it makes sense for TEG to be the exclusive provider in Albania of the Inditex brands that are among the most sought after in the world, and concretely: Zara, Massimo Dutti, Bershka, Stradivarius, Zara Home and Pull & Bear.
The same standard as those of world brands and a success story
The presence of international brands in TEG aligns its policies with European and global ones. In this way, TEG offers follow the fashion seasons of clothing in unison with other countries. Starting from the introduction of new collections, which happens exactly at the same time as in other countries, the start of the seasonal sales or even the composition of the collections is in the same line as anywhere else Inditex brands operate.
TEG showcases the latest fashion in Albania. In short, customers in Albania buy the same quality that an Italian, Spanish, German, or American buys, with the same discounts that the latter benefit in the same period of time in their respective countries.
Working together as a global company focused on key elements of the fashion industry, such as design, manufacturing, distribution and retails, Inditex brings customers closer to the products they want at affordable prices.
The success of the first Inditex brand, Zara, was accompanied by an international expansion in the late 1980s and the launch of new brands, which have an integrated model of online retailers and platforms.
57% of the factories of this group are located near its headquarters in Arteixo, Coruna, Spain. The company operates with 1,824 suppliers and 7,210 other factories around the world.
It has invested 46.2 million euros in social programs around the world the past year alone.
Today the presence and of Inditex shops around the world is as follows: Zara 2,256; Pull & Bear 972; Massimo Dutti 761; Bershka 1,103; Stradivarius 996; Oysho 673; Zara Home 595; Uterqüe 91.
TEG novelties in favor of fashion
Considering what TEG has to offer and its importance in the fashion industry in Albania, TEG has recently gone beyond offering styles and clothing with a magazine that TEG distributes free of charge to anyone who wants to be updated and to fashion enthusiasts. The magazine is called “Influencer” and its intent is to keep customers informed on the latest fashion. And beyond the information, TEG offers everything that is advisable for fashion, from color combinations, to accessories, as well as latest trends. The magazine is currently in its first issue but it’s a publication that will be published at least twice a year, according to the periods of the main collection releases, namely the summer and the winter collections.
When buying an international brand at TEG, it certainly has all the guarantees and standards which are not available in other markets in Albania or informal vendors in the country.
Additionally, in these hot summer days it is very difficult to make purchases in open markets, so the experience and satisfaction that customers receive from the center’s conditioned environments, entertainment events, gastronomy etc., make TEG the best choice.
TEG, which had about 9.6 million visitors last year, is managed by Acrem, part of the Balfin Group, the largest and most innovative investment group in Albania and one of the largest in the region.