TEG once again confirmed its role as a vibrant destination beyond shopping, by bringing to life the first edition of “TEG Talent”, an event that lit up the stage with the voices, moves, and emotions of over 300 applications from Tirana and other cities across Albania. For several weeks, the shopping center transformed into a true arena of art and culture, radiating the atmosphere of a real spectacle.

With a wide range of categories, from singing, dancing, and acting to instrumental and acrobatic performances, TEG’s stage became a symbol of inclusivity, energy, and creativity. Each weekend, families, spectators, and the wider community gathered to witness performances that turned TEG into a meeting point for culture, inspiration, and shared memories.

The grand finale brought even greater excitement with a professional jury while key partners such as Neptun, Flying Tiger, Kiabi and others contributed with awards and surprises, making the experience even more special.

The numbers speak for themselves: over 23 million online views and more than 125,000 engagements across digital platforms. A cultural and digital success story that has already positioned “TEG Talent” as a phenomenon in motion.

As Joana Korimi, Marketing Director at ACREM, emphasized:
“This project was not just an event. It was an experience. Our main goal was to create emotions, memories, and unforgettable moments for children and their families, for those who are part of our community every day. At its core, this initiative reflects TEG’s philosophy “Be Happy” because TEG is not just a shopping center, but a destination where people truly live experiences that leave a mark.”

Backed by BALFIN Group’s vision for innovation and community connection, “TEG Talent” stands as a promise delivered, to the community, to art, and to the future generations. More than a competition, it is a platform that celebrates creativity, dreams, and the power of culture to bring people together.