BALFIN Group made its debut in the media sector earlier this year with the acquisition of Scan TV.
As with other BALFIN Group investments, expectations are high. The Television will continue to maintain the same economic profile, but with more opportunities to better perform its function for the benefit of the public, as an important voice of business.
BALFIN Group CEO, Edlira Muka, says: “BALFIN Group aspires to build a media that addresses economic and business-related issues by providing complete, professional, and unbiased information from Albania and the region. We will invest in the creation of a professional media channel that can respond to the expectations of a regional television dedicated to business-related issues.”
Scan TV plans to cover North Macedonia and Kosovo as well, becoming the very first economic and business-oriented TV channel in the Western Balkans. BALFIN Group has already contacted experienced international TV channels that have a similar profile with Scan TV, that will support the process of reshaping the TV channel. Its new visual identity will be introduced in the upcoming weeks.
Scan TV, a joint stock company, is the only economic profile TV channel in Albania covering any financial, commercial, industrial, and real estate operation of national and international interest. Established in 2001, Scan TV has been a point of reference and a credible source of information for viewers and other media alike.