Retail SEE, an influential and prestigious online media outlet, focused on the retail industry in the region, dedicates a special article to Tirana East Gate (TEG), part of ACREM, BALFIN Group. In its headline “9.6 million people visited Tirana East Gate in Albania. Here’s Why?”.
The article points out key strategic initiatives that made possible TEG’s business success, providing valuable insights into what it takes for a shopping mall to become a visitor magnet in today’s retail market. They have attributed this success to the following 4 key factors.
Continuous Introduction of New Brands
A key element in TEG’s success is its ongoing introduction of new brands to its tenant mix, continuously surprising its visitors with fresh choices. TEG underwent an expansive modernization and expansion project in 2023, to accommodate new brands. New spaces were made for H&M, Patrizia Pepe, Pinko, Emporio Armani, Armani Exchange, LC Waikiki, Kids & Dreams, and many others.
Offering All Year Round Entertainment
TEG has distinguished itself in the country with its state-of-the-art entertainment venues and a calendar full of exciting events hosted throughout the year. Its seven-hall Cineplex Cinema and indoor playground Tao Tao offers spaces where both children and adults can relax, socialize, and have fun. TEG ensures the hosting of engaging events featuring famous singers, influencers, artists, circus performers, and more.
Introducing Tech Innovations to the Market
TEG is also committed to modernizing the shopping experience in Albania by introducing innovative technologies. TEG has invested in 2023 into the modernization of its entire parking system. They made it easier for customers to locate available parking spaces among the 2,000 slots, while also providing APM machines for quick automatic payments. TEG is the first shopping mall in Albania offering free charging for electronic vehicles
In the Retail SEE article, TEG has taken significant steps toward sustainability, showcasing its commitment to environmental responsibility and community well-being. As one of the largest sustainable buildings in the country, TEG relies on solar panels for 80% of its energy production. The mall has also invested in adjustable lighting and air conditioning systems, along with transparent facades to maximize natural light. In a bid to promote green transportation, TEG has also introduced electric car chargers in its parking lots, offering convenience for the community to embrace eco-friendly mobility.