July 20, 2023
FGA’s Love Bag Campaign: Spreading Love and Hope through Clothing Donations

Fashion Group Albania successfully completed another “Love Bag” campaign in collaboration with World Vision Albania. This month-long initiative aimed to collect pre-used clothing from Okaidi’s customers in its stores in Tirana, with the purpose of providing support to underprivileged children aged 0-18. The campaign received a great response, resulting in the collection of 145 Love Bags filled with clothing items.

The Love Bag campaign served as a powerful platform to address the needs of vulnerable children and contribute to their well-being. Fashion Group Albania, through its brand Okaidi, partnered with World Vision Albania, a renowned organization committed to improving the lives of children in need. By setting up collection points at Okaidi stores in Tirana, FGA provided an opportunity for customers to make a meaningful difference in the lives of these children.

“We are grateful to the customers of Okaidi who wholeheartedly embraced the Love Bag campaign and contributed to this noble cause. Through their generosity, we collected a total of 145 Love Bags filled with pre-loved clothing items. Together with World Vision and our customers, we have not only provided clothing to those in need but also conveyed a powerful message of care, compassion, and solidarity,” said Rozana Stafa, Marketing Manager at FGA.

Read also: FGA participates in the 1st Employment Fair for People with Disabilities

World Vision expressed its appreciation to FGA for the partnership. “The Love Bag campaign makes a significant impact by addressing critical needs and spreading love and hope. These donations will go a long way in providing warmth, comfort, and a sense of dignity to the underprivileged and vulnerable children in our communities. FGA helped raise awareness about the children’s cause, encouraging empathy and a sense of social responsibility within our community,” said Eljona Elmazi, World Vision’s Executive Director.

Fashion Group Albania believes that small acts of kindness can bring about significant change, and the Love Bag campaign is a testament to the power of collective action. Following BALFIN Group’s overall CSR approach, the company remains committed to making a positive impact and giving back to communities.