Connecting global brands to regional consumers
Retail is where BALFIN Group began, and it remains the Group's largest operating industry. Across
Albania, North Macedonia, Kosovo, Montenegro, and Bosnia and Herzegovina, more than 230
stores serve over 80,000 customers a day under leading international and regional brands,
supported by e-commerce platforms, after-sales service, and the region's largest loyalty program.
From exclusive distribution agreements to next-generation store formats, the Group keeps raising
the standard for quality, choice, and customer experience in the Western Balkans.