Mane Foundation continues its commitment to education, media development, and youth empowerment by supporting “Pyet” Journalism Festival, an initiative that brings together journalists, students, and media professionals to explore the challenges shaping modern journalism.
The festival serves as a dynamic platform for open dialogue, focusing on key issues such as misinformation, evolving professional standards, and the impact of technology on communication. Discussions throughout the event emphasized the increasing complexity of informing the public in a rapidly changing information landscape.
Altin Sholla, Administrator of TBU, highlighted the urgency of media literacy in today’s environment, stating, “Journalism and communication are dealing with the same topics. Information flow is now enormous. We should help young people navigate it safely.”
The challenges posed by technological advancements were also a central theme. Lutfi Dervishi, Professor, raised critical questions about the future of communication, noting that “the challenge today is to open our eyes: are we communicating with humans or super-intelligent entities?”
Speakers also addressed the evolving pressures within the profession. Artan Fuga, Professor, pointed out that “journalists are overloaded; they don’t have the time to truly develop and engage with their audience,” while Blendi Salaj, moderator of “Wake Up,” emphasized the role of media leadership, stating, “media should lead, not follow.”
The transformation of who informs the public was another key discussion point. Eron Tase, Executive Director of the Academy of Political Studies, noted that “today, it’s no longer only professional journalists who inform the public,” reflecting the shifting dynamics of information dissemination.
From a practical perspective, journalists shared insights into everyday challenges of the profession. Alban Dudushi remarked that “you can follow an event, but access and control of the narrative is another story,” while Devin Peçi highlighted the complexity of economic reporting, stating, “you cannot report on the economy with ‘he said, she said.’”
The festival also underscored the importance of professional growth and long-term dedication. Sherif Bundo, Professor and Economy Expert, emphasized that “becoming a true professional is a long and difficult journey.”
Through its support of the “Pyet” Festival, the Mane Foundation plays a key role in fostering direct engagement between young people and established media professionals, helping bridge the gap between education and the realities of today’s media landscape.
More than just an event, “Pyet” represents a call to think critically, question responsibly, and strengthen the role of journalism in building informed and resilient societies.
