Wholesales and Retail

BALFIN Group is a pioneer in the creation of retail chains by proposing to clients’ quality brands and products at the best prices. The group’s retail activities are concentrated in electronics, fashion, food retail, groceries, department stores, etc.

In all these years, BALFIN Group has shown its capacities in managing and growing in the retail sector in the Western Balkans. Today, BALFIN Group is one of the most influential groups in the retail industry operating in Albania, Kosovo, North Macedonia, Montenegro and Bosnia and Herzegovina.


Alba-Trade, established in 1993 in Vienna, Austria, is a well-known European and worldwide company in the wholesale of mobiles and consumer electronic goods, represented by Neptun International’s chain of stores. The company manages and implements the annual distribution policies for each country where Neptun International operates and coordinates the budget plan for its international expansion. In addition, Alba-Trade facilitates the market research in the Balkans and beyond, and improves the business conditions in the actualization of the state of the market and competition.

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Through its wholesales network, Neptun manages and distributes a wide product portfolio of top global brands such as BEKO, LG, Samsung, Apple, Philips, Xiaomi, SEB Group, Whirlpool, Grundig, HP, Asus, while parallelly developing its own brand, FUEGO, covering all categories of consumer electronics and home appliances.

Neptun is positioned as the leader in the local wholesale of electronics in Albania, North Macedonia, and Kosovo.


Neptun International

Neptun International offers the best brands of household appliances and home entertainment devices in the Western Balkan countries. Currently, Neptun International has agreements with international best leading market brands, offering products of high-tech electronics. It is the exclusive reseller of LG and Beko in the region and has a long and stable cooperation with many other world-famous brands such as Samsung, Apple, Sony, Bosch, Philips, Tefal, Rowenta, Huawei, Braun, etc. Neptun International operates in Albania (est. in 1993), North Macedonia (est. in 1998) and Kosovo (est. in 2007), leading each market respectively. Neptun International consists of 29 stores in Albania, 25 stores in Macedonia, and 13 stores in Kosovo with expansion plan for other three within a year.


Food Retail

SPAR Albania became part of BALFIN Group in June 2016. The SPAR supermarket chain provides a wide variety of products to the Albanian market, at approximately 40,000 units in the food and non-food categories. SPAR provides quality and innovation based on a wide range of products to its customers. SPAR is setting new market standards in Albania. It is the only grocery chain with 2 hypermarkets in Tirana and it is part of “SPAR International

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Department Store

KidZone is the official franchise operator of Jumbo in Albania (est. in 2011), Kosovo (est. in2014), Bosnia & Herzegovina (2017) and Montenegro (2019). Jumbo is a household brand for all demographics because of its wide range of over 30.000 products, making it the leading company in its sector with 21 superstores. Jumbo is not only a store offering infinite alternatives with reasonable prices and good quality, it is an experience. A vast variety of toys for all ages and preferences, stationery, imported baby care items, seasonal products, decoration etc., enable customers of all ages and backgrounds to experience every season, trend, desire or hobby in one place. Kid Zone is in continuous expansion in the Balkans area.


Fashion Group Albania

Fashion Group Albania, established in 2005, is the first organized fashion retail group in Albania, with the mission of remodeling the Albanian retail market, which also introduced the novelty of franchise deals. Fashion Group Albania established a new standard of customer service. Fashion Group introduced and manages 9 leading, international brands: Mango, Springfield, Geox, Parfois, Women Secret, Okaidi, Prenatal, Carpisa and Cortefiel. Fashion Group Albania is always introducing new brands that through favorable deals are specifically chosen to suit the market needs.

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