This November’s Black Friday campaign set a historic record, being the most successful month in the history of Fashion Group Albania. During November, the Fashion Group Albania team successfully reached the best result since 2005.
Despite the difficulties and challenges faced due to the global pandemic, during which the fashion industry has turned out to be among the most affected, FGA managed to respond by adapting its communication, sales, and online sales strategies.
The Black Friday campaign was an absolute success in terms of sales by bringing triple the daily revenue. This success extended with a 13% increase in profitability compared to the same period last year.