Green Coast Hotel-MGallery Collection, part of BALFIN GROUP is a unique hotel offering a luxurious escape along the pristine shores of Caesar’s Beach with crystal-clear Ionian waters with 131 elegantly designed guest rooms including 4 luxury & 1 presidential suite, modern architecture, and a focus on sustainability. The hotel includes various F&B spaces consisting in an à la carte restaurant, a destination lobby bar, a pool bar with a direct access to the beach area, meetings, Conference & Exhibition spaces consisting in 2 meetings rooms with a total capacity of up to 100 guests welcoming corporates & institutions to organize high-level events of the same certified standards as anywhere else in Europe. Also, well-being spaces including an infinity heated outdoor pool, a SPA, gym & fitness spaces & a private-beach area.
BALFIN Group is one of the leading investment groups in the Western Balkans region, embodying international standards with local expertise. Founded in 1993 in Vienna by Samir Mane, today, the Group has a presence in 11 countries, Austria, Albania, Kosovo, Bosnia and Herzegovina, North Macedonia, Montenegro, Switzerland, Croatia, the Netherlands, USA, and Canada. BALFIN, a diversified group active in real estate, wholesale and retail, banking, asset management, tourism, education, and logistics, employs approximately 5,000 people.
Job Position: Marketing Manager
Department: Sales and Marketing
Location: Green Coast, Palasë, Vlorë
Type of employment: Permanent
Job Summary:
The Marketing Manager is responsible for developing and implementing the hotel’s marketing strategy to strengthen brand positioning, increase visibility, support revenue objectives, and enhance guest engagement. The role oversees digital and offline campaigns, content creation, partnerships, and marketing performance in line with the standards and identity of Green Coast Hotel – MGallery Collection.
About MGallery
MGallery selects unique properties with passion to gather them into a unique collection of hotels where captivating stories are lived and shared. With more than 100 hotels around the world, each MGallery tells a unique story inspired by the location. From bespoke design and sensorial mixology to well-being dedicated to everyday self-care, MGallery hotels are places where guests can enjoy a lavish travel experience.
Main Responsibilities and Duties:
1. Marketing Strategy & Brand Management:
- Develop and execute annual marketing plans and campaigns aligned with hotel business goals, seasonal demand, and target markets.
- Protect and strengthen the hotel’s luxury brand positioning, ensuring consistent messaging, visual identity, and guest-facing communication.
- Implement marketing initiatives in line with Accor/MGallery brand guidelines and coordinate relevant brand campaigns.
- Work closely with Sales, Revenue, Reservations, F&B, SPA, and Operations to promote rooms, experiences, events, and seasonal offers.
- Research market trends, competitor activity, customer segments, and opportunities to grow awareness and demand.
- Prepare marketing calendars, campaign briefs, agency deliverables, and regular activity reports.
- Support the successful promotion of hotel openings, special events, partnerships, and new guest experiences, as applicable.
2. Digital Marketing, Content & Communication:
- Oversee the hotel’s online presence, including website content, social media channels, digital listings, and promotional materials.
- Plan and manage digital campaigns, including paid social media, search advertising, email marketing, and content partnerships.
- Coordinate high-quality photography, video, copywriting, and creative assets reflecting the hotel’s luxury positioning.
- Monitor online engagement, brand reputation, guest feedback, and relevant digital performance indicators.
3. Public Relations, Partnerships & Commercial Support:
- Develop relationships with media, influencers, tourism partners, agencies, and local stakeholders to generate relevant exposure.
- Coordinate PR activities, press materials, influencer visits, and collaborations while safeguarding brand standards.
- Partner with Sales and Revenue teams on promotional priorities, direct-booking initiatives, and market-specific campaigns.
- Manage marketing budgets, supplier quotations, agency relationships, and campaign return on investment.
4. Performance, Coordination & Leadership:
- Set and track marketing KPIs, analyze campaign results, and recommend improvements based on business performance.
- Coordinate marketing projects, production schedules, and approvals to ensure timely, high-quality execution.
- Provide clear updates to hotel management and ensure compliance with applicable policies, brand standards, and data privacy requirements.
Required Qualifications:
Education & Experience:
- Bachelor’s degree in Marketing, Communications, Business Administration, Hospitality Management, or a related field.
- At least 3–5 years of relevant marketing experience, including responsibility for campaign planning and execution.
- Experience in luxury hospitality, hotels, resorts, travel, or premium lifestyle brands is strongly preferred.
Technical Skills:
- Strong understanding of digital marketing, social media management, paid advertising, SEO, email marketing, and content strategy.
- Experience with campaign analytics, reporting tools, marketing budgets, and performance measurement.
- Ability to develop creative briefs, coordinate agencies, and maintain consistent brand presentation across channels.
- Proficiency in Microsoft Office and common marketing tools; familiarity with hotel distribution and CRM systems is an advantage.
Soft Skills:
- Creative and strategic mindset with strong commercial awareness and attention to detail.
- Excellent communication, presentation, storytelling, and relationship-building skills.
- Strong organization, prioritization, and project management skills, with the ability to meet deadlines.
- Excellent command of English and Albanian, both written and spoken.
- Ability to collaborate effectively with hotel departments, external partners, and service providers.
- Professionalism, adaptability, initiative, and commitment to exceptional guest experiences.
Work Conditions:
Green Coast Hotel-MGallery Collection is an equal opportunity employer that offers a professional and dynamic work environment, an attractive compensation and benefits package, and opportunities to fully develop your professional potential.
Method of Application:
All interested parties can apply by sending their CV and motivation letter to this email address: HR.GreenCoast.MGALLERY@accor.com
Application deadline: 30.11.2026
* All applications will be treated confidentially and in accordance with applicable personal data protection legislation.
