Kiril Lazarev – Digital Customer Experience Manager, Neptun Macedonia
One company. Four roles. Seven years of growth. And a career that keeps evolving! Meet Kiril, who joined BALFIN Group in 2019 as a young Graphic Designer at Neptun North Macedonia and has since turned his passion for creativity into a career in digital customer experience. His story is all about embracing opportunities, discovering new talents, and proving that your first job title does not define how far you can go.
Looking back, what made you choose BALFIN Group, and when did you realize it was the right decision?
I joined Neptun Macedonia in 2019 as a very young person and at very creative role as a Graphic Designer, looking for a place where I could grow and work on meaningful projects. I realized it was the right decision when I started receiving more responsibility and saw that there was real space for career development.
How has your journey here evolved over time?
I started as a Graphic Designer, then became Lead Graphic Designer, moved into Corporate Marketing, and today I work as Digital Customer Experience Manager. Each role gave me a wider perspective: from design and creativity to marketing and coordination, and now to the full digital customer journey.
What does a typical day in your role look like?
Every day is different, and that makes them more interesting and fulfilling. My role includes working on digital customer experience, campaigns, customer journeys, different digital touchpoints, and coordinating with teams to improve how customers interact with our brand.
What part of your work excites or motivates you the most?
I enjoy seeing ideas turn into something real. Whether it is a campaign, a new digital experience, or an improvement for customers, it is motivating to see the result and the impact it can have. I am also motivated by the people around me. When your team members are incredibly talented people, it constantly pushes me to learn more, improve, and become better at what I do.
Can you share a moment or achievement that made you feel truly proud?
Some of the moments I am most proud of are actually the smaller ones; when an idea or creative that started on my screen comes to life. Seeing something you worked on appear on TV, on billboards, at events, in stores, or across a full campaign gives you a special sense of achievement. It reminds you that even a small creative idea can become something visible to thousands of people.
What’s something about BALFIN Group that you think people from the outside might not expect?
I think many people from the outside do not realize how large BALFIN Group actually is. When you are part of the Group, you see the scale of its businesses, industries, markets, and teams, as well as how many different opportunities exist within the organization. It also gives you the opportunity to meet many new people, explore many different perspectives and learn something new every moment.
In your experience, what makes BALFIN a place where people can really grow?
BALFIN gives people the opportunity to take responsibility, learn new things, and move beyond their initial role. My own journey from Graphic Designer to Digital Customer Experience Manager is a good example of how much someone can develop when there is trust, opportunity, and willingness to learn.
What keeps you inspired to keep building your career here?
The fact that there is always something new to learn. Retail, marketing, digital technology, and customer expectations are constantly changing, so there are always new challenges and opportunities to improve. That keeps the work interesting and keeps me motivated to grow further.
