Adapted from an article published in Across
Albania’s retail market is evolving at a pace rarely seen in the region. Rising consumption, a fast-growing tourism sector, and changing lifestyles are reshaping how people shop, socialize, and spend their time. At the center of this transformation is ACREM, playing a strategic role in advancing modern retail standards across Albania and North Macedonia.
Led by CEO Mariola Kuçi, ACREM has established itself as the leading commercial property management company in Albania, while also contributing operational expertise to BALFIN’s regional assets, including East Gate Mall in North Macedonia. Across all markets where it operates, ACREM’s focus remains consistent: long-term performance, operational excellence, and customer-centered development.
Retail in Albania today is no longer defined solely by transactions. It has become closely linked to lifestyle, convenience, and experience. As consumer expectations continue to rise, ACREM ensures that key commercial assets remain efficient, future-ready, and aligned with international benchmarks.
“Retail today in Albania is not just about shopping, it is about lifestyle, convenience, and experiences. We experience this shift every day across our assets,” says Mariola Kuçi.
Since 2005, ACREM has been a driving force behind the modernization of commercial real estate in Albania. Through the introduction of international management practices, strong operational standards, and a structured approach to leasing and asset management, the company has helped shape consumer habits and support the entry of global brands into the market. Today, its expertise extends beyond Albania, strengthening BALFIN’s retail footprint across the region.
ACREM plays a central operational role across BALFIN’s most important commercial assets, including TEG – Tirana East Gate, QTU – Qendra Tregtare Univers, and the commercial zones within Green Coast, such as Lungo Mare, La Vista, and Galleria by TEG. Within Green Coast, ACREM supports a curated retail and leisure ecosystem that enhances the overall tourism experience and aligns it with international coastal destinations.
QTU, Albania’s first modern shopping center, remains one of the country’s strongest-performing retail destinations more than two decades after opening. Its continued success reflects consistency, adaptability, and a deep understanding of customer needs. Recent additions, such as BO Bowling, Albania’s first bowling center, have further reinforced QTU’s position as a family-oriented destination.
“QTU is where modern retail in Albania began. Its longevity shows the importance of innovation and knowing your customer,” Mariola notes.
Since opening in 2011, TEG has consistently set the benchmark for retail, entertainment, and lifestyle in Albania, welcoming over 10.5 million visitors annually. Its upcoming expansion for 2026–2027 marks a new phase of growth, responding directly to rising demand and evolving expectations with new retail, entertainment, and digital upgrades.
“As Albania changes, TEG must continue to lead that evolution,” Mariola emphasizes.
Beyond Albania, East Gate Mall continues to strengthen its position as North Macedonia’s leading retail and lifestyle destination. With a broad international brand mix and a strong focus on experience, the mall has become a regional reference point. Its upcoming Hyperactive entertainment zone, set to launch in 2026, will further elevate its offering and reinforce its role as a next-generation shopping destination.
Looking ahead, ACREM is also shaping the future of retail development through new formats, including retail parks, which are expected to play an increasingly important role in Albania’s expanding suburban markets.
“Retail parks will be a key part of our development strategy in the coming years, offering flexibility and strong long-term potential,” says Mariola.
As Albania strengthens its position as a regional tourism and retail destination and North Macedonia continues its steady growth, ACREM remains one of the most strategic drivers of modern retail development. Through its leadership across flagship assets and emerging concepts, ACREM continues to build a retail environment that is competitive, experience-driven, and aligned with BALFIN Group’s long-term vision.
