In a recent article, Forbes turns the world’s attention to Albania, calling it the Mediterranean’s hidden gem, a place long overlooked but now emerging as one of Europe’s most intriguing travel destinations. The piece captures the essence of Albania’s southern coast, where natural beauty, authenticity, and affordability still prevail, but change is coming fast.
One of the standouts mentions in the article is Green Coast Hotel, a five-star destination on Palasë beach that represents the new face of Albanian tourism. As Forbes describes, the hotel is “understated, soft tones, stone floors, a small spa.” This refined, coastal retreat is part of the prestigious MGallery Collection and is a key investment of BALFIN Group, which has played a leading role in bringing premium, sustainable tourism to the Albanian Riviera.
The article reflects on how Albania is still raw and generous, a place where beaches resemble magazine covers but remain uncrowded, and local hospitality still reigns. Yet, with developments like Green Coast and upcoming infrastructure like Vlora International Airport, Albania is quickly stepping into a more polished, globally recognized identity.
You can read the full article from Forbes here.
