As you might have already seen on social media, JUMBO brought together around 100 colleagues, partners, and leaders on April 23rd for a dynamic event focused on reflecting on achievements, sharing insights, and setting the direction for the future.
The event opened with Elona Stroka and CEO Ani Xhetani, who welcomed everyone and highlighted the importance of recognizing the people behind the results, with Ani emphasizing that success is driven by those who make it happen every day.
Looking ahead, Ani presented Strategy 2026, outlining the priorities and ambitions shaping the next phase of growth.
The past year’s performance took center stage as Isida Peku shared the key achievements of 2025, followed by Gersi Shani, who presented a clear overview of the company’s financial performance. A highlight of the event was the contribution of guest speaker Erald Pashaj, who brought valuable perspectives on innovation, growth, and future opportunities.
The second part of the event focused on what’s next across key functions, with Fiorela Jaupi and Orjan Levendi presenting the Marketing and E-commerce strategy for 2026, and Elona Stroka introducing the HR Strategy, reinforcing the importance of people development as a core pillar of success. The event concluded with project presentations and an awards ceremony, recognizing the individuals and teams behind JUMBO’s achievements and reinforcing the company’s strong culture of appreciation.
This year’s event also marked an important milestone, celebrating 15 years in the market, a journey built on consistency, collaboration, and continuous growth.
Closing the event, CEO Ani Xhetani left participants with a forward-looking message that the journey is just getting started, setting the tone for an even stronger future ahead.
JUMBO Recognition Event was not just a reflection of the past year, but a clear step forward toward what comes next.
