Ever paused before signing off an email and wondered, “Best regards? Warm wishes? Cheerio?” The way you end an email might seem like a small detail, but it often leaves the last and most memorable impression on the recipient.
Research shows that people remember endings more than the middle of a message, a phenomenon called the recency effect. This makes your closing a powerful tool: it reflects professionalism, attention to detail, and thoughtfulness, and can even influence the recipient’s willingness to engage with you.
Traditional closings like “Best regards,” “Sincerely,” or “Thank you” are safe, but adding a personal or creative touch can make your emails stand out. For example:
- “Looking forward to our collaboration” – ideal for new projects or partnerships.
- “Onward and upward” – perfect for team updates or motivational messages.
Different contexts and industries call for different approaches. Creative fields might enjoy “Keep creating” or “Stay inspired”, while tech teams could try “Keep innovating” or “Until the next update”. Even small adjustments in tone show awareness, strengthen relationships, and make your communication more memorable.
Understanding your audience is key. A peer might appreciate a casual “Catch you later”, while a senior client deserves a polished, professional touch. Over time, developing a small rotation of signature closings helps build a consistent personal brand that colleagues and clients recognize.
Remember: Your email ending is more than a formality, it’s your final impression. Make it thoughtful, authentic, and context-appropriate, and you’ll leave a positive, lasting mark every time you hit “send.”
Source: Adapted from The Guardian, BBC, Ludwig.guru
